Innertune: Daily Affirmations
Innertune creates personalized affirmation playlists from a 77,000-affirmation library. Users pair them with 20 voice options and background music for an immersive listening experience that replaces negative thought patterns through daily repetition.
4.9★ from 35,000 ratings · 1.2M downloads · 850K email list · 2.4M followers across Instagram, TikTok & YouTube · registered Innertune trademark.
Marketing spend (TTM): Paid acquisition $407K (incl. $19K affiliate payouts) · Organic Team $88K.
Innertune was built by Marc-Olivier Lafleur (2 prior exits) and Justin Aumont (3 prior exits).
Together they grew it from launch into a top-rated mental wellness app that users genuinely love, reflected in its reviews and ratings.
The founders are parting ways.
The business is healthy and growing, but the partnership has run its course. A sale is the cleanest path forward for both.
Scope: Innertune: Daily Affirmations, the affirmation app and assets listed below. (Innertune Music is a separate property and is not part of this sale.)
- iOS app + App Store listing (4.9★, 22K ratings)
- Android app + Google Play listing (13.5K ratings)
- Web funnel with Stripe subscription checkout
- Source code
- Content library: 77K affirmations, 20 voices, music
- Operating accounts: Apple Developer, Google Play Console, Stripe, Adapty
- 22,757 active paid subscribers
- 850K email subscribers
- 2.4M followers across Instagram, TikTok & YouTube
- Meta (pixel data, audiences, creative library)
- Lifecycle infrastructure: Reteno (email/push/SMS) + ManyChat flows
- innertune.com domain
- Registered trademark (Innertune)
- 4.9★ rating across 35K reviews
- Knowledge transfer
Email acquisitions@innertune.com to schedule an introductory call, sign an NDA, and access the full data room.
Serious inquiries reviewed on a rolling basis.